{"id":199,"date":"2012-01-28T15:48:37","date_gmt":"2012-01-28T14:48:37","guid":{"rendered":"http:\/\/blogg.svenskakyrkan.se\/sigurhaf\/?p=199"},"modified":"2012-01-28T15:48:38","modified_gmt":"2012-01-28T14:48:38","slug":"hur-mater-man-kanslor","status":"publish","type":"post","link":"https:\/\/blogg.svenskakyrkan.se\/sigurhaf\/2012\/01\/28\/hur-mater-man-kanslor\/","title":{"rendered":"Hur m\u00e4ter man k\u00e4nslor?"},"content":{"rendered":"

Nyttan av att utv\u00e4rdera st\u00f6rre projekt \u00e4r allm\u00e4nt k\u00e4nd och beh\u00f6ver knappast motiveras h\u00e4r. Ig\u00e5r l\u00e4rde jag mig mera om hur man kan utv\u00e4rdera anv\u00e4ndarupplevelser med den modernaste av tekniker som f\u00f6r inte s\u00e5 l\u00e4nge sedan balanserade p\u00e5 gr\u00e4nsen till science fiction<\/strong>.<\/p>\n

\"\"<\/a>

Via headset med sensorer kan man m\u00e4ta hj\u00e4rnaktivitet som visas som grafer p\u00e5 datask\u00e4rmen.<\/p><\/div>\n

Ig\u00e5r hade jag turen att tillsammans med en grupp kollegor bes\u00f6ka MediaCity i finska Vasa. D\u00e4r finns en frist\u00e5ende institution i regi av \u00c5bo akademi. D\u00e4r bedrivs det b\u00e5de\u00a0journalistutbildning och forskning kring och utveckling av digitalt mediainneh\u00e5ll. De erbjuder \u00e4ven tj\u00e4nster externt och kombinerar p\u00e5 s\u00e5 s\u00e4tt forskning och till\u00e4mpning.<\/p>\n

N\u00e4r det g\u00e4ller stora kommunikationssatsningar \u00e4r det som tur \u00e4r n\u00e5got sorts obligatorium att utv\u00e4rdera dem. Tiden och pengarna som anv\u00e4nds f\u00f6r uppf\u00f6ljning brukar vara v\u00e4l anv\u00e4nda medel p\u00e5 l\u00e5ng sikt.<\/p>\n

P\u00e5 MediaCity fick jag se en f\u00f6r mig ny metod att utv\u00e4rdera anv\u00e4ndarupplevelse. D\u00e4r anv\u00e4nder man flera tekniska hj\u00e4lpmedel f\u00f6r att komma \u00e5t testpersonernas k\u00e4nslom\u00e4ssiga respons till vad de ser. Man m\u00e4ter upplevelsen av allt fr\u00e5n papperstidningar och webbsidor till tv-program.<\/p>\n

\"\"<\/p>\n

Med hj\u00e4lp av eye tracking<\/a>, kan man f\u00f6lja vad i materialet som hamnar i blickf\u00e5nget hos anv\u00e4ndaren. Detta kan man sedan kombinera med elektroencefalografi (EEG)<\/a> som skannar av ledningsf\u00f6rm\u00e5gan i hj\u00e4rnbarken. P\u00e5 EEG-kurvan registreras k\u00e4nslor som upphetsning, engagemang och frustration (p\u00e5 engelska: exitement, engagement, frustration \u2013 men begreppen beh\u00f6ver viss tolkning).<\/p>\n

EEG kan avsl\u00f6ja k\u00e4nslor som personen kanske inte t\u00e4nker p\u00e5 eller avf\u00e4rdar i en intervjusituation. Och n\u00e4r man har noterat exakt n\u00e4r personen reagerar k\u00e4nslom\u00e4ssigt kan man st\u00e4lla r\u00e4tt fr\u00e5gor vid en efterf\u00f6ljande intervju.<\/p>\n

Se MediaCitys reklamfilm<\/a>.<\/p>\n

Dessa metoder kan bli en stor hj\u00e4lp f\u00f6r producenten av materialet att se exakt vad det \u00e4r som n\u00e5r fram och var man beh\u00f6ver b\u00e4ttra sig f\u00f6r att v\u00e4cka m\u00e4nniskors intresse, engagera, eller vilken reaktion man nu \u00e4r ute efter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nyttan av att utv\u00e4rdera st\u00f6rre projekt \u00e4r allm\u00e4nt k\u00e4nd och beh\u00f6ver knappast motiveras h\u00e4r. Ig\u00e5r l\u00e4rde jag mig mera om hur man kan utv\u00e4rdera anv\u00e4ndarupplevelser med den modernaste av tekniker som f\u00f6r inte s\u00e5 l\u00e4nge sedan balanserade p\u00e5 gr\u00e4nsen till science fiction. Ig\u00e5r hade jag turen att tillsammans med en grupp kollegor bes\u00f6ka MediaCity i […]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8254],"tags":[14300,14298,14280,14301,14299],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-kommunikation","tag-anvandarupplevelse","tag-eeg","tag-kommunikationsplan","tag-uppfoljning","tag-utvardering"],"acf":[],"yoast_head":"\nHur m\u00e4ter man k\u00e4nslor? - Samtal i Damaskusporten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.svenskakyrkan.se\/sigurhaf\/2012\/01\/28\/hur-mater-man-kanslor\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hur m\u00e4ter man k\u00e4nslor? - Samtal i Damaskusporten\" \/>\n<meta property=\"og:description\" content=\"Nyttan av att utv\u00e4rdera st\u00f6rre projekt \u00e4r allm\u00e4nt k\u00e4nd och beh\u00f6ver knappast motiveras h\u00e4r. 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